S Govindarajan

VALUE ASSET SERVICES is founded by S Govindarajan and has been associated with Financial Products Distribution Services more than a decade now. VALUE ASSET SERVICES provides Investment & Educational Services for Mutual Funds, Insurance, Bonds, FDs, Loans and much more.  

S Govindarajan is one of the leading Wealth Creation Professional and has over a decade's experience in the industry. He constantly re-invents and keeps himself abreast with the latest industry updates by attending trainings, conferences, seminars, webinars, etc.

We at VALUE ASSET, strongly believe that financial planning is not just about saving money but encompasses the whole process of spending, saving and investing in order to make present - "happy" and the future - "secure".

 Financial Planning is a comprehensive road map to achieve your financial goals, reduce your financial risk and achieve financial freedom over time through proper asset allocation, investment in right products, and continuous monitoring.

We believe that Financial Planning is the process of meeting an individual's life goals with the available resources in the best possible manner.

Our outlook is pragmatic in the short run and visionary in the long run ensuring that - not only are our clients are being benefited today, but their families are also secured even after them. The undaunted passion ensures that we bring a smile on the client’s face by making every penny count. At present, we serve Individuals NRIs & small corporates.

S Govindarajan has completed NISM-5A (AMFI) & Investment Advisor Levels-1&2 - From NISM as per by SEBI guidelines; CFGP & AFGP from AAFM India; and also being Licenced by IRDA for Insurance among others specified by the regulators to conduct the business.  We, as a team, bring in a wealth of experience in dealing with financial products from various asset classes and services.

How we help you:

We help you in discovering your financial goals and priorities which are not clear to most of us. We also help you deal with your emotional biases while determining your financial goals.

We spend time with you and understand your long-term and short-term financial goals. This could include Estate planning, Retirement planning, children’s education and marriage, vacations, buying a home or car among others.  

We evaluate and understand your risk taking abilities and help you build a comprehensive financial plan.

We also consider the need of emergency funds. We evaluate your current investments to determine their relevance in achieving your financial goals.

Based on all the  assessments and your needs, we help you bring in financial discipline in your life. You will ultimately be able to regularly save and build an investment portfolio commensurate with your financial goals.

We also advice on protection instruments like Life Insurance, Health Insurance, etc. should things go wrong financially.

We help you determine the asset allocation among equity, debt, real-estate, gold, fixed-deposits based on your risk profile, life stage and your short and long-term financial goals.  We have the skills and tools to select the right product from thousands of options available in the market in each asset class. 

We conduct periodic reviews of the portfolio to understand what is working and what is not and take remedial actions. We suggest changes to products based on our assessment of the risk/return and prevailing market conditions. We also periodically revisit your financial goals and update it for any change required to be made.

We ultimately help you in reaching a place where you don’t work for money but the money is working for you. And you are free to chase your dreams.

Why customers trust us

We always give an honest suggestions & recommendations which is best for you. We are not influenced by product sales and believe in developing a long-term relationship with the client. We believe in growing with our customers. Since we are looking for long-term relationships, we don’t mis-sell.

We maintain complete confidentiality on client matters. We are always transparent in client dealings.